Search engine optimization or marketing (SEO/SEM) is the process of affecting the online visibility of a website or its web pages in the unpaid results of search engines that we generally call as "natural", "organic" or "earned" results. In simple words it can be understood that the higher a website will rank on SERPs or Search Engine Result Pages, the higher no. of visitors it will be able to attract and these visitors are more likely to convert into your potential customers.SEO/SEM focus on National or International searches unlike Local Search Engine Optimization (Local SEO), where a search result will be shown to user only when he/she enters the Local Search for its products or services.
SEO/SEM is an internet marketing strategy so SEO considers how search engines work, the algorithms which dictate search engine behavior, what people usually search for, the actual keyword or the search terms into search engines, and also about the search engines which are usually preferred by their targeted audience. When someone optimizes a website it may also involve adding content, editing its content, doing HTML and some associated coding for increasing its relevancy to specific keywords and to remove barriers which usually are faced while indexing activities of search engines. Other activities of SEO include promoting a site by increasing the number of backlinks or inbound links.
An SEO Specialist is responsible for maximize the volume of inbound organic traffic from search engines to a website, that he/she accomplishes through the combination some techniques of on-page and off-page that further includes link-building, site speed optimization, social media strategy, metadata creation, information architecture, web marketing, web analytics, content strategy planning, and keyword strategy. Apart from that it includes the graphics designing, content writing, web design and development etc. NetCreativeMind as the best SEO/SEM Specialist Placement Consultant understands that the candidates for Search Engine Marketing Specialists (SEO/SEM) should be capable for planning, implementing and managing company's overall SEO strategy. As the digital marketing is an ever evolving field and there are every day changes in the search algorithms of leading search engines i.e. Google, yahoo, Bing etc. An SEO expert is required continuous learning, fine-tune of the skills, and experiment to discover the industry’s shift. NetCreativeMind, specializes in providing the best suitable SEO/SEM candidates to the companies requiring for SEO/SEM specialists or the candidates for the related jobs. For getting in touch with IT Recruitment Firm Click Here or Call us on: 91-11-41689181.
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