Problem Description:
The client wanted to promote its B2B Directory Service but faced with the problem of managing customer queries that were quite large in number. Moreover, the client was meeting high refund rates due to unsatisfied customers who needed detailed information on suppliers.
Proposed Solution:
Taking view of large number of queries (On an average, the proposed solution manages 50 chats per day per executive.) and client’s extensive B2B Model, NetCreativeMind came up with a proposed solution to setup a dedicated 24X7 Live Chat and Email Support Center.
Besides acting as a help desk, the solution also aimed to act as a guide map for prospective customers who wish to purchase wholesale products or register themselves as wholesale suppliers with the client. The solution is built on ‘Live Person Software‘ and uses dedicated hardware and software infrastructure to ensure maximum reliability and efficient services.
Initially, we evaluated client’s business structure and extracted frequently encountered issues. We also listed issues that looked complex in terms of understanding to create extensive Knowledge Base. After working on the business structure, the proposed solution included Internet Research for ongoing directory updation, Email & Live Chat Support to product seekers and preliminary evaluation of interested suppliers.
The proposed solution is based upon layered approach where the support services are divided among three tiers – Tier I, Tier II and Tier III according to the query nature and its degree of complexity. For commonly encountered queries like product search, registration information, minimum purchase, shipping charges etc., Tier I team is being setup. Though, if any query still remains unresolved or look critical is being transferred to Tier II and then to Tier III for solution.
The company recruits experienced Customer Support engineers for this solution and provide them training on client’s businesses for efficient support services. Besides, the company has prepared extensive Knowledge Base of known day-to-day issues that help support staff in resolving commonly faced issues quickly.
The proposed solution is also empowered with a distributed Live Chat Routing mechanism that gives client an advantage to monitor the live chat from anywhere in the world.
Conclusion:
By outsourcing its customer support services, the client is able to register considerable monetary gains. The solution has reduced high refund rates and decreased operating costs by up to 35%.
The solution has also decreased client’s involvement; thereby giving him more time to concentrate on company’s core business and allowed him to expand his services to other related areas like Auto, Travel etc. Besides, the outsourcing has provided flexibility to his business model, thus, helping him in change its operations conveniently with changing business needs.