Digital Marketing Executive (Website & SEO)

Job Description :

To drive content creation, SEO, social media, and paid marketing initiatives, ensuring improved search visibility, website traffic, brand positioning, and consistent lead generation.

Key Responsibilities

• Build and manage high-quality digital content including website pages, presentations, brochures, blogs, and marketing materials aligned with business offerings and branding.
• Handle organic SEO activities, including keyword optimization, on-page and off-page SEO, and continuous improvement of search rankings.
• Manage and execute social media promotion strategies, particularly on LinkedIn, to increase engagement, brand awareness, and audience reach.
• Plan and manage paid marketing activities, including guest postings, LinkedIn Ads, and other digital campaigns to enhance visibility and generate leads.
• Optimize campaigns and strategies to improve SEO rankings, website traffic, and conversion rates.
• Track and analyze campaign and website performance using tools such as Google Analytics and Search Console and provide actionable insights.
• Identify opportunities for content improvement, audience targeting, and campaign optimization.
• Coordinate with internal teams to ensure alignment between marketing, website content, and business objectives.
• Ensure smooth website updates, performance monitoring, and issue coordination.
• Drive and support lead generation initiatives through multiple digital channels.

Core Skills & Expertise

• 3+ years of experience in Digital Marketing / SEO roles.
• Strong experience in SEO (on-page, off-page, and link-building/guest posting strategies).
• Hands-on experience in social media marketing (LinkedIn preferred).
• Knowledge of paid campaigns (Google Ads, LinkedIn Ads, etc.).
• Proficiency in Google Analytics, Search Console, and performance tracking tools.
• Strong understanding of content creation for websites and marketing assets.
• Good communication, analytical, and coordination skills.

Qualifications

• Bachelor’s degree in marketing, Business, IT, or related field.
• Certification in Digital Marketing / SEO / Google Ads (preferred).

Experience: 2 to 5 Years

Role: Digital Marketing Executive

• Industry Type: Software Development
• Department: Digital Marketing
• Employment Type: Full Time, Permanent
• Role Category: Digital Marketing & SEO

Key Skills

Digital Marketing, SEO, Social Media Marketing, Google Ads, LinkedIn Ads, Guest Posting, Content Management, Website Management, Google Analytics, Lead Generation